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How small vendors compete in analog IC market
The Petrov Group
EETimes (4/29/2013 5:56 AM EDT)
Can a small fabless analog vendor compete with the top five analog IC vendors in global markets? This question is being asked often, especially in the context of emerging Chinese end-system OEMs. Europe used to have many small analog IC specialists – most but not all have by now been acquired. In this case study, we will compare one such small but well-established company competing with the world’s largest analog company.
The challenge for small companies is to anticipate market needs and develop products that will be ahead of and differentiated from the competition. A competitive comparison can show how relatively similar products are introduced by one big (Texas Instruments) company and one small (Systemcom) company. In principle, their products function in the same way, but use different approaches regarding their target application-- IC products for photometry, electrochemical and radiation sensing with current input sensors.
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