Industry Expert Blogs
The Power Of IPChip Design Magazine - Howard L. Martin, President, Zocalo TechrJul. 08, 2010 |
As the number of design starts goes down the corresponding complexity of SoCs has gone up—and continues to grow. Everyone is looking at the value they can bring to the table as increasing proportions of SoCs are either reused from pre-existing IP within the company designing the chip or brought in from outside.
Because is economically impractical to start an SoC design from scratch, an estimated 70% to 90% of all new designs is re-used IP. This is making engineering teams choose very carefully what to implement themselves as their own value add and what to bring in from the outside. And that’s where the power issues begin.
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