Industry Expert Blogs
The era of superintegration: The Marvell and ARM story - more than one billion chips servedEDA360 Insider - Steve LeibsonNov. 12, 2010 |
Marvell chairman, president and CEO Dr. Sehat Sutardja took the keynote stage yesterday at the ARM Technology Conference and told the audience how Marvell and ARM came to be partners. It’s an instructive story, because it shows how Sutardja thinks. This story suggests—at least partially—how Sutardja has pushed Marvel to become the semiconductor power that it now is. Sutardja and his partners founded Marvell in 1995. Back then, the major microprocessor architectures in vogue were the x86, PowerPC, and MIPS. The x86 fueled the rise of the PC. A PowerPC heart beat inside of Apple’s Macintoshes and the architecture owned the networking and communications landscape. MIPS had made huge inroads in high-volume game consoles.