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IP Reuse - There's an Elephant in the RoomNPD Management Corner - Jeff Jorvig, President, Jorvig Consulting Inc.Nov. 16, 2010 |
Is IP reuse the great business fantasy of the past decade? It’s pretty clear that there is both an ample supply and a business demand that should propel a working IP reuse strategy. Can reuse really be successful, particularly in the analog area? If you ask a designer, one who is responsible for the technical success of a chip, the answer will be entirely different than an answer from business leadership or IP suppliers.
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