Industry Expert Blogs

We have been here before… and when I say "we" I do include myself. Back in 1997, I joined a secretive company called Transmeta. The company was two years old and working on a new x86 microprocessor to challenge Intel. The original focus of the company was not to build a lower power processor, but one that was faster. As with many start-ups things change and Rev 2 is what ships. The challenge the ARM camp is providing today is broader and more serious, however it is similar in many ways to 10 years ago and from my perspective it really is déjà vu all over again.

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