English
Scalable UHD H.264 Encoder - Ultra-High Throughput, Full Motion Estimation engine
Industry Expert Blogs
|
IP Trumps Moore's Law in SoC CostsJB's Circuit - John BlylerJan. 12, 2012 |
Apple continues to reduce system costs through customized chip design via IP integration and software tailoring, not through traditional cost per gate.
No one doubts the intrinsic value of design reuse via third party semiconductor intellectual property (IP). Incorporating IP of known quality into a chip design allows companies to concentrate on their core design competencies while adding all the other functionality required for today’s complex System-on-Chip (SoC) integrated circuits. Large ecosystems of third party IP suppliers exist to fill this need within a royalty-based business model.
