Mahesh Tirupattur, Executive Vice President of Analog Bits, led the panel “Who Wins in the IP Ecosystem?” during the Semico Impact 2012. Other members of the panel were Suk Lee of TSMC, Jean-Marie Brunet of Mentor Graphics, Tony Stelliga of Intersil, and Dr. Naveed Sherwani of Open-Silicon.
Mr. Tirupattur began the panel by describing today’s industry as a collaborative model, where customers tell the IP companies what they want, and what they can do better. What the industry needs is a dynamic ecosystem that improves efficiency, with no waste or redundancy. It’s not just who wins in the ecosystem, but how do we get paid for the value we bring to the table?
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