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Industry Expert Blogs
IP Roundtable: Subsystems & SoftwareEETimes Blog - Brian BaileyAug. 22, 2013 |
This blog continues the experts' panel on trends in the intellectual property (IP) industry.
In part one, Roundtable on Intellectual Property, Part 1, we discussed the concept of IP as a partnership between the IP supplier and the user. In the second installment, IP Roundtable: Is There Room for Startups?, we looked at how sophisticated the industry has become and if it is now too complex for startups.
Taking part in today's discussion are: Mike Gianfagna, vice president of Corporate Marketing, Atrenta; Warren Savage, president and CEO of IPextreme; John Koeter, vice president of Marketing, Solutions Group, Synopsys; and Chris Rowen, Cadence Fellow and CTO, Tensilica.
EE Times: IP used to be fairly simple blocks, but today there appears to be a trend for larger IP subsystems becoming the norm. While some IP suppliers are shipping the complete subsystem, are we perhaps going to see a tiered approach in the industry where a company may integrate several smaller pieces of IP together and then resell that as a sub-system?