Industry Expert Blogs

Last of three parts: Taking on risk; the definition of reuse; customer sophistication; what’s next.

Semiconductor Engineering sat down to discuss the best ways to improve the quality of design IP with Piyush Sancheti, vice president of product marketing at Atrenta; Chris Rowen, Cadence Fellow and former CTO at Tensilica; Gene Matter, senior applications manager at Docea Power; Warren Savage, president and CEO of IPextreme; and Dan Kochpatcharin, deputy director of IP portfolio marketing at TSMC. What follows are excerpts of that conversation.