Industry Expert Blogs
Mobile World Congress: It's (Almost) All About IPThe Fuller View Blog - Brian FullerMar. 03, 2014 |
BARCELONA, SPAIN—It's hard (and probably intellectually dishonest) to boil down a huge event like Mobile World Congress 2014 into a single theme, but I'll give it a shot.
If you wanted to pull a single, glimmering thread through all the electronics innovation packed into the Fira Gran Via here, you could say it is IP. Design teams simply cannot produce what they've produced here without leaning heavily on design IP, verification IP and the methodologies attendant to them. System design is too complex and consumers demand time-to-market cycles that are shorter and shorter.
We got a sense for this pressure and how the industry's rising to the challenge from Cadence Senior Vice President Martin Lund, as he and I strolled the floor here.
We also got a sense for how these challenges can be tackled at a methodological level, whether it's through audio DSP IP technology....
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