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Industry Expert Blogs
DAC 2014 Keynote: EDA Can Tap Into New Revenue StreamsThe Fuller View Blog - Brian FullerJun. 09, 2014 |
SAN FRANCISCO--Sluggish growth in the EDA industry, which has frustrated vendors for a decade, can be reversed by tapping into new budgets and application areas.
That was the message from Wally Rhines, Mentor Graphics CEO, during a presentation here at the 51st Design Automation Conference.
Rhines, recalling a DAC keynote he delivered a decade ago, noted that in most areas of EDA in the intervening years, the revenue from tools has been essentially flat.
"100 percent of the growth in tools has been new methodologies" such as design for manufacturing, ESL, formal verification, power analysis, emulation, signal integrity analysis, and so on. IP as well has grown to a $2 billion market in the same period of time.
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