Industry Expert Blogs

In the long and storied history of semiconductor memories, the path to the next generation has usually been predictable, paved by density improvements and cost reduction for the PC market.

But when it comes to double data rate (DDR) memory, historical precedent is about to get turned on its head. For likely the first time, a low-power variant, in this case LPDDR4, will supplant conventional DDR as the high-volume memory choice, because it should have an edge on power, performance, and price over mainstream, PC-driven DDR memories.

That was the message from Kevin Yee (pictured, right), Cadence product marketing director, who presented at MemCon here in October.

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