Industry Expert Blogs

Engineers can learn lessons in best practices in product design from the cautionary tale of the flame out of Amazon's Fire Phone.

There’s been a lot of speculation in the press about what went wrong with Amazon’s Fire Phone. We are often taken aback when one the world’s most successful companies unsuccessfully brings a new product to market. But it reminds us how incredibly difficult it can be to get it every aspect right when it comes to product delivery.

It’s no secret that failure rates are high -- in the neighborhood of 80% -- especially for complex technology products. So, what can engineers do to get their products right and minimize the potential for failure?

Click here to read more ...