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Industry Expert Blogs
Budget Phone RevolutionArasan BlogMar. 04, 2015 |
2014 saw tremendous growth in telecom industry. The high point was the transition from feature phones to low cost smartphones. As the demand for economy smartphones rose over feature phones in countries like India, local brands like Micromax have surged the markets with affordable phones ousting the global names like Samsung according to a report by Canalys. This transition is expected to continue as the consumer becomes more evolved, information hungry and looks for specific features as well as affordability while buying a smartphone. A totally new computing experience supported by hundreds of apps which have opened up a lot of new vistas in various fields making a phone not just a mode of communication. This will give a great opportunity to high-end device segment especially in countries like India.
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