Industry Expert Blogs

IP vendors always try to create differentiation, especially when designing protocol based IP. You can differentiate by building the most performing controller but you will probably miss the expectation of these customers who don’t search for performance but just compliance to a specific standard. Or the vendor may want to design features rich controller supporting every possible capability included in the protocol specification but in this case not addressing customer demand for a compact IP optimized for area and power…

What could be the common requirement, for customer designing SoC addressing various market segments like mobile, consumer, networking, storage, automotive and the Internet of Things (IoT)? Time-To-Market (TTM) is the answer! If you are able to provide pre-integrated IP solutions, not only silicon proven but also validated in a design environment similar to this your customer will follow, available on a single development platform, then you will bring TTM advantage through faster integration of the most important IP.

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