Industry Expert Blogs

The survivor of a crowd-funded hardware project shows his scars and tells his cautionary tale.

The interest in consumer oriented hardware startups has exploded in recent years thanks to success stories like Oculus Rift, GoPro, and Nest and a significant improvement in development efficiency.

In September 2012, motivated by some of these success stories we decided to launch a new single board computer project called Parallella on Kickstarter. The campaign ended up raising $898,921 from 4,965 backers in less than a month. On the surface this looked like a huge success, but over the next two years we ended up spending more than $1.5 million to deliver on all of our Kickstarter commitments.

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