Industry Expert Blogs

No one will have failed to notice that the rate of technological change in the automotive world is accelerating fast. While technology has for some years now increased car safety in the form of ABS, traction control and airbags, it’s only relatively recently that more advanced technology has started to become standard.

These systems are known as Advanced Driver Safety Systems or ADAS and encapsulate everything from features such as adaptive cruise control, all the way up to full autonomous driving. There are also ever more sophisticated advances in in-car entertainment.

Imagination’s IP, from its PowerVR graphics and video designs to its MIPS CPUs is already widely used in automotive, and this looks set to increase further over the next year and beyond. Drawing on this extensive knowledge we present our top 10 insights for the year ahead in automotive split into four sections; security, autonomy, infotainment and technical.

OK, let’s drive in:

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