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Imagination's view: The key trends at CES 2018With Imagination BlogFeb. 01, 2018 |
As we do every year, earlier at the start of January Imagination attended the CES 2018 show in Las Vegas, and so we thought it was time we take a look back at some of the overall trends that we saw coming out of the show.
With the rise of car-tech and autonomous driving, many believe that CES is now an automotive show before anything else.
It makes sense then to start with the thoughts of Bryce Johnstone, the Director of Ecosystems, Segment Marketing, Automotive, at Imagination.
At CES this year there were four key trends.
– The Chinese are coming
– Screen, screens, screens
– Advanced dashboard interaction
– Level 4 and Level 5 autonomous driving and software!
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