Industry Expert Blogs

You know that future everyone keeps talking about – the one with powerful AI, reusable space rockets and flying cars. Well, it’s sort of happening. We have intelligent speakers that can tell us the weather, new rockets launching and (mostly) coming back to earth and in China manned tests of passenger drones are taking place.

So while some may be disappointed that moon bases and flying cars aren’t commonplace already we are finding that the future has a habit of slowly creeping up on us, without us noticing.

At CES 2018 recently we saw the Byton car (also, from China), one of many autonomous car prototypes that caught our eye with its large single display presenting the driver with a wealth of information and entertainment (infotainment, if you will), at his fingertips, while the car drives itself to the meeting.

Imagination’s IP is a great fit for this type of scenario and indeed, the automotive experts at Denso of Japan, have already announced a strategic agreement to collaborate on vehicle processors, and to that end, they have already licensed our PowerVR Series8XT GT8525 GPU.

First released in April last year the PowerVR GT8525 features two-clusters within a single Scalable Processing Unit. Based on the Furian architecture it’s a great solution for premium mobile devices and automotive thanks to its highly efficient designed, optimised to deliver superb performance within very tight power budgets.

Now, it’s been joined by the PowerVR GT8540, a four-cluster variant, and, as well as very high-end smartphones and tablets, it’s aimed at the automotive segment. Here then are five reasons why it’s such a great fit for that market, and how it can help ensure automotive OEMs make that bold future edges ever closer.

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