Industry Expert Blogs

“They’re dials! Just simple dials! How could they mess them up so badly?” Believe it or not, but it’s something we’ve cried out many times here at Imagination.

If you’re wondering what on earth I’m going on about, which is reasonable, let me back up and provide some context.

What we’re talking about are the dials on the digital dashboards that increasingly to be found in modern cars. Having first turned up in the 1980s, these digital dashboards have come back into fashion in a big way, and with good reason. A digital dashboard can provide information in a more precise, more accurate way than a conventional dial while offering greater clarity. They can be adaptive and dynamic, showing exactly what the driver needs to see at any moment, and if the manufacturer allows, they can be customised to suit a driver’s personal preferences. They also can look really, really, cool, which counts for a lot these days.

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