Industry Expert Blogs

Another Important Workload Moves Towards the Cloud Pushing for Higher Speed Networking

Google recently announced its gaming Cloud service, Stadia. Stadia is the start of an important trend of moving rendering of games and other video content to the Cloud and away from devices. As the technology evolves, the Cloud will be capable of 8K video games that are seamless to most users.

To help reduce latency and insure a premium gaming experience, Google’s approach includes about 7,500 edge nodes and a specialized controller which talks directly to Google’s Cloud. Stadia represents be a dramatic and significant shift in gaming. One that will allow casual gamers to play on familiar hardware devices without having to buy a new dedicated gaming system. It will also allow games to be updated without a user downloading patches, etc. This will potentially open the market to additional game developers, and it could also affect the fundamental business structure of the industry by moving it towards a subscription model. A Cloud approach will also let developers roll out or try different versions of games regionally. This could trigger complementary, highly targeted advertising revenue opportunities. Imagine, for example, a pizza shop in the game being rendered to a local business for advertising purposes.

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