MIPS Technologies Solidifies its Leadership Position in DTV and STB Markets with International Software Alliances
MIPS Technologies' initiative involving Esmertec, Skelmir, Vidiom and Zentek offers the industry's first complete Java-enabled solution supporting the OCAP™ and MHP™ standards used internationally in DTV, further solidifying its leadership in the DTV market. With the addition of Scientific-Atlanta to its roster of DTV licensees late in 2004, MIPS Technologies has now established license agreements with all of the major providers of cable set top box silicon.
"We're proud to be the first in our industry to provide a global Java-based solution that is unmatched for its completeness, interoperability, and optimization with the two major international standards," said Russ Bell, VP, Marketing for MIPS Technologies. "Our licensees have developed a superior range of products optimized to the industry leading MIPS32 and MIPS64 architectures, which will allow our customers to deliver rich functionality over the Java platform."
"We're also excited to see that this media functionality is moving into other consumer products, including DVD, PMP, auto entertainment and cellular phones, that can benefit from our Java-based solutions " Bell continued.
Java technology is now being used in millions of consumer electronics products every year. To boost Java performance, hardware accelerators have commonly been used, but the added silicon can be a significant disadvantage in the cost-sensitive consumer electronics market. SoC designers are now able to exceed the performance of dedicated hardware accelerators by using software alone, eliminating unnecessary silicon, accelerating performance and lowering production costs.
"The synergy created through such partnerships is important," said Anne-Marie Larkin, CTO, Esmertec. "The combination of high-performance MIPS processors and innovative Java-based software solutions will drive system design for DTV products throughout the entire industry, and our customers will reap the benefits."
"We're excited to be working with MIPS Technologies," said Mimir Reynisson, CTO, Skelmir. "The flexibility and functionality of the MIPS cores, coupled with robust software support optimized for a variety of Java applications is a definite plus for our customers as they continue to roll out ground-breaking DTV designs."
"The industry worldwide recognizes the MIPS architecture as the de facto standard for digital audio and video, and we're pleased to be a part of their extensive Ecosystem," said Michael Malcy, VP Marketing for Vidiom Systems Corporation. "The MIPS32 24K family of cores is ideally suited for the world of digital TV, because they offer the highest performance and configurability among licensable cores, and enable products which are both cost-effective and feature-rich."
"As the DTV market matures and evolves and becomes even more competitive, additional functionality and performance will be demanded from the silicon powering the application," said James Morris, VP of Engineering at Zentek. "MIPS cores have both the high performance and system flexibility that result in the cost-efficiencies and rapid time-to-market so critical to our customers' success. We're happy to be part of this."
The Partners
Esmertec is a leading provider of software solutions and technologies for mobile phones and embedded devices. The company's solutions are applied in mobile and fixed line telecommunication, home-multimedia, machine-to-machine, consumer electronics and industrial automation markets. Engineered for smallness, Esmertec's Java (J2ME™) solutions, mobile applications and components, and object-oriented software platform (OSVM) are designed to extract maximum performance from hardware environments with very limited computing, memory and energy resources. These high-performance platform solutions are delivered to chipset and embedded device manufacturers. Founded in 1999, Esmertec is a global company headquartered in Zurich, with engineering, sales and customer support operations in Switzerland, France, Denmark, the UK, the USA, China, Hong Kong, Korea, Japan and Taiwan. For more information please visit www.esmertec.com.
Skelmir provides world-class embedded solutions for hosting MHP, OSGi, browsers and other Java applications and industry standard middleware on a variety of platforms and devices. Proven in marketplace since 1998, Skelmir's high performance, robust, clean room CEE-J™ virtual machine technology arms customers with the tools necessary for quick and reliable deployment of interactive applications and services. Skelmir offers technology backed by a team of experts dedicated to perfecting practical and market ready embedded solutions. For more information please visit www.skelmir.com.
Vidiom Systems Corporation is an established leader in providing technology solutions to the cable, satellite, and consumer electronics industry. Vidiom's staff are pioneers in the ITV and advanced media industry with expertise in software engineering, ITV application design, consulting, technical documentation, and training, providing a unique set of skills for any technology project. Vidiom Systems is a privately held corporation that was founded in 1997 with headquarters in Broomfield, Colorado and additional engineering offices in Portland, Oregon and Des Moines, Iowa. For more information about the company's television technology products and services please visit www.vidiom.com.
Zentek is a leading supplier of DTV software for all the international standards: ATSC, DVB, and ARIB. Zentek develops and licenses products and provides engineering services to semiconductor and consumer electronics companies in North America, Europe, and Asia. Zentek Technology Group's U.S. headquarters is in San Mateo, California. The company was founded in 1997 and is a subsidiary of Zentek Technology Japan, Inc.. The company also has offices in Tokyo and Osaka in Japan, and in Singapore. For more information please visit www.zentek.com.
About MIPS Technologies
MIPS Technologies, Inc. (NASDAQ: MIPS) is a leading provider of industry-standard processor architectures and cores for digital consumer and business applications. The company drives the broadest architectural alliance that is delivering 32- and 64-bit embedded RISC solutions. The company licenses its intellectual property to semiconductor companies, ASIC developers and system OEMs. MIPS Technologies and its licensees offer the widest range of robust, scalable processors in standard, custom, semi-custom and application-specific products. The company is based in Mountain View, Calif., and can be reached at +1 (650) 567-5000 or www.mips.com.
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