Altera FPGAs Drive Panasonic's Industry-Leading Broadcast Products

Cyclone and Stratix Devices Chosen for Camcorders and Video Production Equipment

NAB2005, Las Vegas, April 12, 2005—Altera Corporation (NASDAQ: ALTR) announced today that its low-cost Cyclone™ and high-performance Stratix® FPGAs are delivering video processing functions for Panasonic’s industry leading high definition (HD) and standard definition (SD) broadcast products.

“Altera has contributed extraordinary value to many of our broadcast products,” said Akihiko Nakatsukasa, manager of the purchasing department at the Professional AV Systems Business Unit, Panasonic AVC Networks Company. “Their low-cost Cyclone series devices help us to achieve the highest value in our camcorders, and their Stratix devices deliver the high-performance digital signal processing functionality needed for our AJ-HD3700B Studio Mastering System.”

Nakatsukasa added, “Altera’s leadership in lead-free device offerings helps ensure that our products meet the highest environmental standards, and its operational excellence and responsiveness makes Altera a dependable and trustworthy partner.”

Panasonic employs Altera® Cyclone devices in its Cinema Series AG-DVX100A and DV PROLINE AG-DVC60 camcorders to deliver a number of video processing functions that have helped make Panasonic the standard for affordable movie-like image capture. Cyclone devices contribute to the camcorders’ ability to produce cinema-like images that emulate the rich look of film while offering the convenience of digital video. Panasonic’s solution for HD and SD editing in today’s production and post-production facilities, the AJ-HD3700B Studio Mastering System, uses the digital signal processing (DSP) blocks in Altera’s Stratix devices to perform image processing and other high-performance arithmetic operations. These capabilities enable Panasonic to offer its customers the flexibility of handling multiple video formats in a single unit, while delivering superior picture quality.

“Leading manufacturers like Panasonic require partners who can reliably deliver comprehensive, high-quality solutions that enable them to respond quickly and effectively to the changing needs of the broadcast industry,” said Todd Scott, senior director of the broadcast and digital consumer business unit at Altera. “Panasonic’s choice of Altera solutions to deliver significantly differentiating capabilities in its leading broadcast products is a great example of how programmable logic is helping customers to bring innovative and cost-competitive products to their markets.”

Panasonic is exhibiting its Altera-powered broadcast products at NAB2005, the annual National Association of Broadcasters Conference, in booth 3617. To learn more about Altera’s broadcast solutions, visit www.altera.com/broadcastsolutions. To see how customers have used Altera products in broadcast applications, visit the Broadcast section of Altera’s Customer Showcase at www.altera.com/broadcastsuccess.

About Altera

Altera Corporation (NASDAQ: ALTR) is the world’s pioneer in system-on-a-programmable-chip (SOPC) solutions. Combining programmable logic technology with software tools, intellectual property, and technical services, Altera provides high-value programmable solutions to approximately 14,000 customers worldwide. More information is available at www.altera.com.

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Altera, The Programmable Solutions Company, the stylized Altera logo, specific device designations, and all other words that are identified as trademarks and/or service marks are, unless noted otherwise, the trademarks and service marks of Altera Corporation in the U.S. and other countries. All other product or service names are the property of their respective holder.

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