eInfochips to tap into DSP growth strengthens Texas Instruments collaboration

Expand development team for Texas Instruments DSP platforms
To set up base in Europe and Asia-Pacific

Ahmedabad, July 8, 2005: eInfochips, a leading chip & systems design services firm with "spec-to-silicon-to-system" capabilities and Texas Instruments (TI) today announced an expansion of their effort to tap the growing demand for digital signal processing (DSP) expertise. eInfochips will ramp up the strength of its engineering team on TI's DSP platforms and will also expand its reach in Europe and Asia-Pacific to service TI customers in these markets.

eInfochips, one of TI's multimedia applications third parties, offers system integration services to TI customers for developing products on the TI TMS320C6000™ DSP platforms and the TMS320DM64x™ DSP-based digital media processors. eInfochips has skills on the complete product development life cycle from concept to prototype development, right from Hardware Design, Firmware Development, Multimedia Codecs, Communication stacks, and application development.

eInfochips plans to have more than 100 dedicated DSP engineers a part of the team which will exclusively develop reference applications such as IP set-top boxes and digital video recorders on new TI DSP platforms.

"The development and growing adoption of cutting edge electronic devices is fuelling the demand for digital signal processing-based products and services. With the emergence of digital homes with digital cameras, set-top boxes and multimedia gateways, broadband streaming multimedia devices for security, surveillance and videoconferencing, Original Equipment Manufacturers today need help in integrating the various components of their systems," said Pratul Shroff, CEO, eInfochips.

"TI's leadership in digital signal processor market is a great window of opportunity for eInfochips to work with TI's OEM customers. We are scaling up to leverage that opportunity in partnership with TI," Shroff added.

Thomas Brooks, worldwide DSP platform marketing manager, Texas Instruments said, "We are delighted with eInfochips' decision to further increase its focus on Texas Instruments' DSP products. With expertise in the areas of audio, video and communications, and a portfolio of OEM ready solutions, eInfochips offers valuable time and cost advantages to our DSP customers. With presence in Europe and Asia-Pacific, eInfochips will be able to work closely with OEM customers in these markets."

DSPKarma™ is eInfochips' suite of DSP Services that includes DSP Hardware, Software and System Integration. The DSP services includes: algorithm design and development, selection of DSP processor best suited for the application, processor specific optimization of software, porting and preparing board support packages for RTOS on DSP, porting applications from legacy platforms to DSP with performance optimization and developing board level systems and firmware solutions on DSP.

About eInfochips

eInfochips Inc., based in Santa Clara, is a leading provider of cutting edge ASIC design and verification services, Embedded systems solutions and IP cores. Their capabilities extend from Specification to System, with knowledge on ASIC design & verification, physical design, board design and embedded firmware development. The company's India and US design centers have delivered SoC and Embedded solutions to a variety of customers thus increasing their cost-effectiveness, reducing their time-to-market and growing their market strength. A partial list of customers includes Gatelinx, TI, IDEO, Object Video,and Cisco. For additional information, please visit www.einfochips.com

About Texas Instruments

Third Party Program eInfochips Inc. is a member of the TI TMS320 third party program, the most extensive collection of global DSP development support in the industry. With more than 600 independent companies and consultants, TI's customers have easy access to a broad range of application software, development hardware and software and consulting services. For more information on the TI third party program, please visit www.ti.com/3p.