Falanx Microsystems and Zoran Deliver Advanced Graphics and 3D Gaming to Multimedia Mobile Phones
"Our experience with Falanx and the Mali graphics acceleration core has provided the high performance and low power requirements needed to be competitive in the mobile space," said Coby Sella, vice president, general manager at Zoran's Mobile division. "Falanx provides a complete software and hardware solution for this market."
Zoran provides advanced mobile phone co-processor technologies in reference platforms designed to enable OEM manufacturers to quickly bring new products to market that enable camera applications, 3D gaming, surround sound audio, video capture and streaming of television content to the mobile phone handset. Zoran's solutions have been selected to power multiple different handset models from major multimedia phone vendors, many of which will be coming to market later this year.
"It is significant for us that Zoran has chosen to work with Falanx and our Mali graphics acceleration cores for a second generation product," said Borgar Ljosland, president and CEO of Falanx. "Zoran has continued to raise the bar on its co-processor design, and the continuation of this relationship signifies the flexibility of the Mali architecture to meet the performance and quality requirements of each unique application."
In order for mobile gaming to take the next leap, graphics acceleration providers must work closely with SoC integrators and game developers to evangelize the technology and clearly communicate what gaming on a mobile platform provides to consumers. Falanx will update the game development community on the newest mobile gaming requirements and the benefits of market- changing technologies such as OpenGL ES.
About Zoran Corporation (www.zoran.com)
Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions-on-a-chip for applications in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect and Share technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.
About Falanx Microsystems (www.falanx.com)
Falanx Microsystems develops graphics accelerator IP cores, marketed to semiconductor system-on-chip (SoC) vendors, that deliver high quality multimedia images without compromising performance, power consumption and system cost. Unlike most graphics IP cores, Falanx's Mali Graphics Core is designed from the ground-up for mobile applications such as cell phones, PDAs and portable game platforms, and is the only all-in-one solution offering a complete integration of 2D, 3D and video, plus software and interoperability drivers. Falanx is headquartered in Trondheim, Norway with offices in California and New Hampshire, and is privately-held.
Source: Falanx Microsystems, Inc.
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