Altera to Showcase Its Broadcast Industry Leadership With Innovative Technical Solutions at IBC2005

HIGH WYCOMBE, England -- Sept. 6, 2005 -- Altera Corporation (Nasdaq: ALTR) announced today that it will showcase its portfolio of leading programmable solutions for the broadcast industry at this year's International Broadcast Convention (IBC2005) in Amsterdam beginning this Thursday. Altera's(R) programmable solutions for the broadcast industry feature the industry's first FPGA-based sample rate converter (SRC), video distribution over IP, single-chip H.264 standard definition encoding and other innovations. These solutions give developers of broadcast applications high levels of flexibility compared to ASIC-, ASSP- and DSP-based platforms in the development and deployment of audio and video applications.

"For Altera's third participation at IBC, we are demonstrating our commitment to providing the broadcast industry with programmable solutions that can help developers build leading-edge products cost-effectively," said Todd Scott, senior director of Altera's digital consumer and broadcast business unit. "As we continue to develop and deliver solutions optimized for broadcast applications, Altera can help customers be successful in meeting their time-to-market goals while giving them the flexibility to successfully respond to rapidly evolving industry and customer requirements."

Altera works closely with its customers to understand their business and engineering objectives. Many customers use Altera's technology to reduce their chip count by integrating several functions into a single FPGA, allowing them to reduce costs and be more successful in the marketplace.

Altera offers the industry's highest-density and lowest-cost FPGAs and maintains a track record of delivering new generation products on schedule. Because of Altera's technological and operational excellence, broadcast developers can focus on core competencies and devote more resources to the creation of innovative applications.

Visitors to Altera's booth number 10.420 at IBC2005 will see demonstrations of cost-effective, performance-intensive video and audio standards implemented in FPGAs, including:

• Industry's first FPGA-based SRC solution for integrating multiple audio interfaces onto a single chip
• Video-over-IP reference design for transmitting compressed video
• Single-chip H.264 standard-definition FPGA solution
• Single-chip ASI to DVB-T and DVB-C modulation solution

To learn more about Altera's broadcast solutions at IBC2005, visit (http://www.altera.com/education/events/europe/evt-ibc-2005.html ).

To see how customers have used Altera products in broadcast applications, visit (http://www.altera.com/broadcastsuccess ).

About Altera

Altera Corporation is the world's pioneer in system-on-a-programmable-chip (SOPC) solutions. Combining programmable logic technology with software tools, intellectual property and technical services, Altera provides high-value programmable solutions to approximately 14,000 customers worldwide. More information is available at http://www.altera.com.

NOTE: Altera, The Programmable Solutions Company, the stylized Altera logo, specific device designations and all other words that are identified as trademarks and/or service marks are, unless noted otherwise, the trademarks and service marks of Altera Corporation in the U.S. and other countries. All other product or service names are the property of their respective holder.

SOURCE Altera Corporation

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