picoTurbo Announces Expansion into Broad European Markets

picoTurbo Announces Expansion into Broad European Markets

Distributor Representatives in UK and Israel Have Signed on to Sell picoTurbo Microprocessor Core Products to SOC Designers

IP2000, EDINBURGH – October 23, 2000 – picoTurboÒ , Inc., a premier developer of 16/32-bit RISC embedded microprocessor cores for wireless Internet devices, announced today that they have a signed agreement with Premier Microelectronics Europe, Ltd., to sell and distribute picoTurbo core IP products in UK. At the same time, they have contracted with Premier Technical Sales Israel, to sell and distribute products in the Israeli market. The addition of the two new distributors, resulting from customer demand, will extend the picoTurbo reach from the U.S. and Asia Pacific to Europe and the Mid East.

The picoTurbo product family of 16/32-bit microprocessor cores recently (Oct. 10) added the PT-120Ô core for advanced wireless, consumer and networking devices. It is the fastest and most powerful core in the family, which includes the pT-100Ô and pT-110Ô cores. With the ability to execute ARMÒ version 4T instructions, the highly flexible processor core family offers scalable solutions to low-power embedded applications that demand high performance and low cost.

Brian MacDonnell, Vice President of Sales, picoTurbo, stated, "picoTurbo has been exceedingly successful in wireless and portable markets in a very short time. We started in Silicon Valley, expanded to Asia Pacific and are now opening shop in Europe--in under three years. Due to customer demand in Taiwan, picoTurbo established a design center and product distribution there. Our customers worldwide now have access to small, inexpensive high-performance processor cores to drive their market growth in wireless portable consumer devices."
 
 

About picoTurbo

picoTurbo is a premier provider of 16/32-bit RISC microprocessor cores able to execute ARMÒ (version 4T) instructions for wireless, portable, digital consumer and networking devices. picoTurbo's flexible business model delivers high-performance, cost-effective, low-power microprocessor IP to SOC designers. picoTurbo is headquartered in Silicon Valley, CA, USA with an additional design center in Taiwan and distributors in the UK, Israel and Taiwan. For more information on picoTurbo, please visit the web site at <www.picoturbo.com> or call company headquarters at 408-586-8801, fax 408-586-8802 or send an email to <info@picoturbo.com>.

PicoTurbo is participating in IP2000 in Edinburgh, exhibiting in booth #45.

New picoTurbo Distributor/Representatives

David Rix
Premier Microelectronics Europe, Ltd.
Unit 17, Cookstown Enterprise Centre
Derryloran Ind Est,
Cookstown, Co. Tyrone,
N'Ireland
BT80 9LU
Email:david.rix@premmicro.co.uk
Tel: 07050 666673
Fax: 07050 666674

Rami Meir
Premier Technical Sales Israel
3 Hazan St.
43563 Raanana,
Israel
Email: rami@ptsi.co.il
Tel: 972-9-7744278, Ext. 302
Cel: 972-52-729260
Fax: 972-9-7744499

Editorial Contacts:

Lea Schwartz Bruno Kajiyama
Point Public Relations picoTurbo, Inc.
970-225-3753 408-586-4716
<pointpr@uswest,net> <bkajiyama@picoturbo.com>

picoTurbo and the picoTurbo logo, pT-100, pT-110, pT-120 and Turn-key IP are trademarks of picoTurbo, Inc.
ARM is a registered trademark of ARM, Ltd.
All other trademarks are the property of their respective owners.
 
 

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