ADTechnology Collaborates With ARM To Design Advanced Multimedia Mobile Devices

ADTechnology licenses ARM7TDMI processor for designs of power efficient next-generation MP3 players and smart phones

SEONG NAM CITY, KOREA AND CAMBRIDGE, UK – Sept. 26, 2005 – ADTechnology Co Ltd, a leading Korean application processor vendor, and ARM [(LSE:ARM); (Nasdaq:ARMHY)], today announced that ADTechnology has licensed the industry-leading ARM7TDMI® processor. The licensing of this ARM® technology will enable ADTechnology to offer power efficient and low cost application processing in its new MP3 players and smart phones system-on-chip (SoC) designs.

“This is a partnership which will make a real difference to our customers. We are convinced that ARM’s comprehensive support and our design expertise will enable our customers to reduce time-to-market and keep ahead of their competition,” said Jun-Suk Kim, president and CEO of ADTechnology Co Ltd. “In addition to the value obtained from licensing this technology, we will also provide our customers with the best design solutions of low power and high performance at a low cost.”

“ADTechnology has made a strategic decision by selecting ARM processor technology for use in its next-generation digital mobile products,” said Sam Kim, president, ARM Korea. “The ARM7TDMI processor, combined with ADTechnology’s industry-leading graphics and media technology, will deliver new levels of entertainment and innovation to the mobile consumer market, and represents further support for the award-winning ARM7™ family of processors.”

With ARM RealView® Developer Suite compatibility and a broad range of software and operating system solutions from ARM Connected Community Partners, the ARM7TDMI processor is a low-risk solution for building advanced mobile consumer devices. With FPGA and design simulation models available today for the ARM7TDMI processor, hardware and software design can start immediately drawing on the large offering of ARM technology-supported operating systems, middleware and applications software.

ADTechnology’s first ARM Powered® product will be available in Q1 2006.

About ADTechnology

ADTechnology offers high quality ASIC design service and SoC turnkey service to their customers such as RTL design, place and route, SoC integration, ASIC turnkey production and IP services. It also provides add-on value in circuit design, IP development service, ASIC service, turnkey service and time-to-market production control service. ADTechnology supports high quality and speed interface IP of LVDS and mini-LVDS, which are developed by their own technology and verified in silicon.

About ARM

ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, 3D processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products.  Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

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