Amoi Mobile selects TTPCom's AJAR for multiplatform in feature phones
XIAMEN, P.R. China and CAMBRIDGE, UK -- October 20, 2005 --TTPCom and Amoi Mobile today announce that Amoi has licensed TTPCom's AJAR applications platform for the development of a future range of new cellular devices. AJAR will enable Amoi to develop a single suite of applications that can be used for multiple different handsets - from entry level to high end feature phones, across multiple technologies - GSM, GPRS, EDGE or 3G; and across multiple hardware platforms. As a result, Amoi will benefit from accelerated time to market and the ability to customise handsets to meet the requirements of market segments in China and to meet the needs of international operators.
Since its establishment in 2003, Amoi Mobile has grown to achieve an eight per cent share of the highly competitive Chinese market by delivering handsets with innovative features, applications and user experience. AJAR will enable Amoi to rapidly develop new user interface concepts and deploy them on multiple hardware platforms. In addition, AJAR's flexibility allows development teams to choose different combinations of application processors and baseband chipsets depending on the device requirements, substantially reducing development costs per handset.
About TTPCom AJAR
The TTPCom AJAR Platform combines a comprehensive applications framework, a toolset for the development and testing of applications and user interfaces and a complete suite of applications for today’s leading-edge phones. It enables a single applications investment for low-end to high-end multimedia phones and portability across multiple modems and multiple architectures. The reduction in development costs and productivity benefits result in a reduced time-to-market whilst AJAR’s flexibility enables handset manufacturers to quickly and easily develop a greater selection of products with a higher level of differentiation. A number of TTPCom and third party applications are pre-integrated, including Java™, MMS, email, WAP2.0, digital camera support, embedded and downloadable games, polyphonic ringtone and music phone technology, scalable vector graphics, security and download, DRM, synchronisation, video telephony, FOTA updates, voice recognition and multimedia content.
About TTPCom
With 10 offices and development centres around the world, TTPCom Ltd. is the principal operating subsidiary of TTP Communications plc (LSE: TTC). The company develops intellectual property used in the design and manufacture of wireless communication terminals. TTPCom licenses its technology to leading semiconductor and terminal manufacturers worldwide, including Analog Devices, Intel, LG, NEC, Renesas, Sharp and Siemens.
TTPCom has established a world leading position with its GPRS, EDGE and 3G protocol software; offers rapid customisation of handsets through its AJAR applications framework; and develops both radio and baseband cellular engines through its MACRO products. More than 40 million devices using TTPCom technology were shipped during 2004. LG, Analog Devices and TTPCom have a longstanding relationship that began in December 2000. This collaboration has progressed through successive generations of wireless technology, from GSM, through GPRS to EDGE. More information can be found on TTPCom's website at: http://www.ttpcom.com.
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