Nero Partners With Digital Rapids to Provide Professional AVC Solutions for Post- Production, Broadcast, IPTV and More

NAB, Las Vegas, NV (April 24, 2006) – Nero, leaders in digital media technology, today announced a partnership with Digital Rapids, a leading developer of professional hardware and software solutions for post production, broadcast, IPTV, Video on Demand (VOD) and other advanced media applications.

The first collaboration between the two companies is the integration of Nero’s industry-leading AVC/H.264 and High Efficiency AAC, which are core components of Nero’s ISO-standard Nero Digital™ technologies. Supporting the best in audio and video compression, Nero Digital™ technology family includes MPEG-4 and AAC, AVC/H.264 and High Efficiency AAC for the ultimate viewing experience from mobile phones to High Definition video screens.

Moving forward, Nero and Digital Rapids will continue working on a number of market-facing solutions, combining Nero’s superior technologies with Digital Rapids’ industry-leading software and hardware solutions for professional video ingest, playout, encoding, transcoding, and delivery.

“Our partnership with Digital Rapids, a major player in the professional video industry, underscores the great potential of our Nero Digital codec in this market, “ said Udo Eberlein, President, Nero, Inc. “Nero Digital offers superior compression technology with universal MPEG-4 compatibility, making it the ideal format for both professional and consumer audio and video applications.“

“We’re very pleased to be partnering with Nero to bring the benefits of Nero Digital technology to our customers through the Digital Rapids Pro AVC plug-in,” said Brick Eksten, President of Digital Rapids Corporation. “Nero is setting the standard for MPEG-4 AVC, with the broadest install base and leading-edge commitments to Blu-ray and HD DVD. We look forward to working with Nero on further extensions of our technologies and enabling our customers to reach even wider audiences.”

Nero will be showcasing Nero Digital at NAB show, Booth SL 193. For additional information, visit www.nerodigital.com.

About Nero

Nero (www.nero.com) develops and distributes the world’s leading digital media solutions for consumers and professionals. Today more than 200 million users worldwide rely on Nero’s award-winning and trusted, industry approved applications to manage the needs of the connected digital home and forward-thinking corporations.

Nero’s rapidly-growing portfolio of products defines new levels of innovation in the company’s three key areas of focus: Digital Media Solutions - delivering multimedia applications for audio, video, photo and TV capturing, editing, burning, managing and sharing; Audio and Video Compression Technologies - providing world-class interoperable standards-based solutions for encoding and decoding digital content with support for Next Generation HD and popular handheld formats; and VoIP Solutions - providing cost-effective voice, text and video communication over the Internet for home and business.

Nero products are globally distributed by leading hardware manufacturers, international distribution partners and online portals, and can be purchased directly at www.nero.com. Nero provides worldwide coverage through Nero AG, based in Karlsbad, Germany and two subsidiaries: Nero Inc. in Glendale, California, USA and Nero K.K. in Yokohama, Japan.

About Digital Rapids Corporation

Digital Rapids is a leading developer of professional hardware and software solutions for real-time video ingest, playout, transcoding, and streaming. Product lines include Stream video ingest and transcoding solutions, Copper for the secure and error corrected distribution of digital media over diverse networks, StreamZHD and CarbonHD, an HD product line for real-time HD acquisition, playout, and transcoding. Digital Rapids products integrate seamlessly into existing post production, broadcast, and corporate environments, dramatically increasing the volume and quality of media produced while increasing productivity and lowering overall costs. Digital Rapids Corporation (www.digital-rapids.com) is headquartered in Ontario, Canada and has sales offices in California, the UK and Australia.

Contact Nero Inc. Fill out this form for contacting a Nero Inc. representative. Your Name: Your E-mail address: Your Company address: Your Phone Number: Write your message: