ADTechnology and videantis join their SoC competence in the fast-growing Korean video electronics market

Seoul (Korea) and Hannover (Germany) - January 11, 2007 - ADTechnology synergises its competence in System on Chip integration for high quality multimedia products by a partnership with videantis, a leading video IP and software provider for mobile, home entertainment and multimedia applications.

"ADTechnology's expertise in realising highly complex application specific system-on-chip represents a perfect match for videantis' multistandard video engines" says Hans Joachim Stolberg, CEO of videantis. "The combination will give customers the opportunity to realise a new level of experience in digital multimedia products and a new level of quality in video security solutions."

ADTechnology, thanks to its integration competence and wide library of optimised IP allows best use of the videantis multistandard video technology, offering customers competitive solutions to meet their market requirements.

"Videantis is an excellent strategic partner and will speed up our design service activities in the worldwide market" says Jun Suk Kim, CEO of ADTechnology. "Customers which focus on the multistandard video market will have an exciting experience through videantis' and ADTechnology's solution."

About videantis

videantis GmbH, Hannover, Germany, is a leading chip, silicon IP, and software solutions provider for mobile, home, and custom multimedia applications. videantis combines the expertise of an application-adapted, yet fully programmable architecture, an extensive portfolio of optimized applications, and system-on-chip integration services to offer comprehensive one-stop video solutions. Based on its application-optimized processor platform family, videantis licenses multi-standard-capable video IP solutions for the most advanced video coding standards including H.264/AVC, MPEG-4, H.263, DivX, WMV9/VC-1, and MPEG-2, and video enhancement. As a fast-growing company, videantis continues to extend its technical expertise with further build-up of personnel. For more information about videantis GmbH, please visit http://www.videantis.com.

About ADTechnology

ADTechnology Co., Ltd. is a fabless semiconductor company that designs SoC and develops core IP through its Expert Engineering Team with world-famous implementation technology of System on a Chip (SoC). From 2002, ADTechnology has carried out SoC projects related to mobile, multimedia and display applications. ADTechnology has been authorized in Korea as the Design Center Alliance of TSMC (Taiwan Semiconductor Manufacturing Co., Ltd.), the best foundry company in the world; which enables it to provide customers with stable and optimized SoC design services. In order to provide solutions, ADTechnology has developed IPs such as LVDS-Rx/Tx and Mini-LVDS, and sensor driver IP for ubiquitous applications like Hall Sensor, MEMS Gyro, etc. Furthermore, they have made all kinds of preparations for 90nm and 65nm technology and ARM/ARC based PBD (platform based design) service. For more information about ADTechnology, visit us at www.adtek.co.kr