Newport Media Purchases Arasan USB and SDIO IP

SAN JOSE, Calif.-- January 17, 2007--Arasan Chip Systems, Inc. (“Arasan”), a leading supplier of reusable Intellectual Property (IP) cores, semiconductors and design services, today announced that Newport Media licensed Arasan’s IP, including USB and SDIO. Newport Media is a fabless semiconductor company that develops and sells highly integrated solutions for emerging digital audio and mobile TV broadcast markets. Arasan’s “Bus Stop IP” gives customers a total solution; including customization, software, hardware design kits, verification software and premiere support along with source IP.

“We have licensed multiple IP Cores from Arasan and have been impressed with the quality of the IP and the support structure that facilitates the internalization and integration of the IP into our chips,” said Mohamed Ben-Romdhane, Vice President of Engineering at Newport Media. “Their professional approach and the expertise and know how that they bring along makes all the difference. We got on the bus with Arasan.”

Mohamed was formerly Executive Director for IP and SOC at Conexant Systems, where he also licensed IP’s from Arasan. Repeat customers account for a significant portion of Arasan’s sales.

“Newport Media is an example of a customer that takes advantage of Arasan’s Total Technology Solution,” said Rich Timpa, VP of Sales at Arasan. “They can confidently meet their product schedules with the combination of application firmware, system tests, source IP and services from one vendor, Arasan.”

Total Technology Solution

Arasan provides a Total Technology Solution to all its licensees including IP source code, a test environment, sample device drivers, synthesis scripts, and complete technical documentation. The Total Technology Solution also includes optional SDIO Development tools like the SD Host Validation Platform, SDIO Device Development Board, and SD/SDIO host Linux stack. Arasan’s SDIO Host Validation Platform is a stand-alone board with the SDIO core used for compliance testing of SDIO Hosts as well as prototyping, including driver development. The SDIO Host Validation Platform is the easiest way to prototype and to demonstrate compliance for customers. The Platform is available for purchase.

Arasan is an Executive Member of the SD Association, Multimedia Card Association and the CE-ATA Workgroup.

About Newport Media

Newport Media is a fabless semiconductor company that develops and sells highly integrated solutions for emerging digital audio and mobile TV broadcasts standards. Market research firm In-Stat forecasts that the market for TV enabled cellular phones will grow to over 80 million units annually by 2010. To optimally address this and other significant market opportunities, Newport Media has assembled a management and development team with comprehensive system semiconductor experience in wireless handset and digital set-top box industries. Newport Media’s development team leverages its collective experience in these converging industries to develop broadcast multi-media architectures and IC implementations with unprecedented performance, power consumption, size and cost. Newport Media is a member of all major mobile TV industry forums and is an active participant in the international standardization process.

About Arasan

Arasan Chip Systems Inc. founded in 1995, is a leading supplier of Reusable Intellectual Property (IP’s) cores, semiconductors and electronic design services. Arasan’s product portfolio is focused on Bus Interfaces and includes IP’s for USB 1.1 & 2.0, PCI, SDIO and CE-ATA technologies. Arasan’s products and services enable businesses to develop and leverage product design and development. Arasan Chip Systems has been an executive member of SD Card Association since 2001, MMCA since 2003 and CE-ATA since 2004. Arasan is headquartered in San Jose, California, with design centers in India and support options available in Taiwan, China & Europe. Visit: www.arasan.com for more product information.

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