2.5D GPU / 2D & 3D Vector Graphics (OpenVG) Accelerator - D/AVE HD
Spreadtrum Announces First Commercial AVS Audio/Video Decoder Chip
SHANGHAI, China -- Aug. 27, 2007 -- Spreadtrum Communications, Inc, one of China's leading wireless baseband chipset providers, today announced its new SV6111 product, the world's first commercial AVS audio/video decoder chip. AVS is the audio and video coding- decoding standard independently created by China. After an array of successes in the wireless baseband chipset business, Spreadtrum believes it has begun making similar breakthroughs in audio/video chip development with its SV6111 solution.
The SV6111 product includes all of the decoding functions required by the AVS standard, while at the same time supporting MPEG-2 specifications. Utilizing advanced SoC technology that integrates critical software with the hardware processing system, the SV6111 is the first SoC AVS audio/video decoder chip that combines strong processing capabilities with multimedia functions, to produce a robust commercial solution with low cost and low power consumption.
The SV6111 supports real time decoding in both high definition and standard definition modes, and contains key functions designed to support both current and future digital TV set-top boxes (STB). The SV6111 can be applied to IPTV, cable digital TV, digital satellite TV, and DMB-T transmission standards. The chip has performed well in field trials and has shown stable performances for each of these broadcast applications. Spreadtrum has commenced initial sampling of the SV6111 and expects the deployment by its customers of commercial products based on these chips in the near future.
Professor Wen Gao, chairman of the AVS Workgroup of China, remarked, ''As a leading design company in China's IC industry, Spreadtrum has dedicated significant efforts in developing China's home-grown AVS standard and succeeded in creating an AVS chip. We believe this represents an important step in the industrialization and commercialization of the AVS standard.''
AVS is the second generation source coding-decoding standard independently created by China and the SV6111 shows Spreadtrum's strong support to this Chinese self-developed standard after its success in developing the world's first single-chip TD-SCDMA solution. This is an enhancement to the development of China's independently created source code standards, and a significant effort to advancing the overall information industry, too.
Commenting on the product launch, Qiang Cao, Spreadtrum's Marketing Vice President, said, ''Spreadtrum has been focused on AVS technology research and product development for several years. We believe Spreadtrum not only has a leading position in AVS chip design and commercialization, but also has been making important contributions to the advancement of the AVS standard. The SV6111 chip marks the first of many expected milestones from Spreadtrum's efforts in audio/video development.''
For more information on AVS, please go to the Audio and Video Coding Standard Workgroup of China, at http://www.avs.org.cn/en .
About Spreadtrum
Spreadtrum Communications, Inc. is a fabless semiconductor company that designs, develops, and markets baseband processor solutions for the mobile wireless communications market. Spreadtrum combines its semiconductor design expertise with its software development capabilities to deliver highly- integrated baseband processors with multimedia functionality and power management. Spreadtrum has developed its solutions based on an open development platform, enabling its customers to develop customized wireless products that are feature-rich and meet their cost and time-to-market requirements.
|
Related News
- VeriSilicon Expands Its Hantro Video IP Portfolio With HEVC Main 10 Profile and AVS+ Decoder Capabilities
- CEVA and NBICC Collaborate to Add China's AVS Video Standard to Portfolio of Audio/Video Codecs for CEVA's MM2000 Platform
- WISchip Rolls Out High-Definition Audio/Video System-On-Chip Decoder for Next-Generation Consumer Electronics
- VeriSilicon Unveils a High-Efficiency LCEVC Video Decoder Supporting 8K Ultra HD
- MainConcept and Fraunhofer IIS collaborate on MPEG-H Audio and xHE-AAC encoding for video and audio streaming services
Breaking News
- JEDEC® and Industry Leaders Collaborate to Release JESD270-4 HBM4 Standard: Advancing Bandwidth, Efficiency, and Capacity for AI and HPC
- BrainChip Gives the Edge to Search and Rescue Operations
- ASML targeted in latest round of US tariffs
- Andes Technology Celebrates 20 Years with New Logo and Headquarters Expansion
- Creonic Unveils Bold Rebrand to Drive Innovation in Communication Technologies
Most Popular
- Cadence to Acquire Arm Artisan Foundation IP Business
- AMD Achieves First TSMC N2 Product Silicon Milestone
- Why Do Hyperscalers Design Their Own CPUs?
- Siemens to accelerate customer time to market with advanced silicon IP through new Alphawave Semi partnership
- New TSN-MACsec IP core for secure data transmission in 5G/6G communication networks
![]() |
E-mail This Article | ![]() |
![]() |
Printer-Friendly Page |