English
AMD Licenses 3D Graphics Core Technology to QUALCOMM, Delivering The Ultimate Visual Experience to Tomorrow's Phones
Advanced QUALCOMM Wireless Chipsets to Include AMD Graphics Technology for Immersive Mobile Gaming
SUNNYVALE, CALIF.-- October 02, 2007 -- AMD today announced an agreement to license cutting-edge graphics core technology to QUALCOMM Incorporated, a leading developer and innovator of advanced wireless technologies and mobile data solutions, for next-generation chipsets. This intellectual property (IP) licensing agreement is part of each company’s ongoing commitment to drive a strong mobile gaming ecosystem and unleash state-of-the-art graphics across a range of handheld devices to delight mobile consumers everywhere.
This agreement will bring AMD’s patented Unified Shader Architecture - first introduced in the Microsoft® Xbox 360TM gaming system - to QUALCOMM’s advanced Mobile Station Modem™ (MSM™) chipsets, potentially reaching many millions of mobile phone users.
"QUALCOMM’s licensing of AMD's industry-leading OpenGL ES 2.0 IP for integration into our chipset solutions allows us to continue our leadership in providing the highest quality graphics application experience in the industry," said Steve Mollenkopf, senior vice president of product management for QUALCOMM CDMA Technologies. “We look forward to seeing devices that leverage this technology to deliver the full potential of what wireless has to offer.”
“AMD’s graphics technology is based on years of high-quality graphics processing and expertise in the mobile market, enabling cutting-edge handheld devices with maximum performance,” said Adrian Hartog, senior vice president and general manager of AMD’s Consumer Electronics Group. “The combined force of QUALCOMM’s chipset solutions and AMD’s graphics technology is well-positioned to meet mobile consumers’ growing demands for visually compelling content.”
Through its agreement with QUALCOMM, AMD will deliver innovative new graphics solutions, empowering the delivery of advanced hardware and software applications for outstanding mobile graphics experiences. To accelerate the evolution of immersive graphics for handheld devices, AMD continues to work with an array of hardware and software suppliers to drive new graphics standards and industry-leading technology, such as the AMD patented Unified Shader Architecture.
"The promise of upcoming handheld architectures supporting OpenGL ES 2.0 graphics standards is expected to bring a game-changing evolution in 3D capabilities for developers," said Alex Caccia, CEO of Ideaworks3D. "The popularity of the QUALCOMM platform infused with AMD technology makes a winning combination, laying the groundwork for a wealth of new devices capable of supporting the same mind-blowing 3D performance seen in today's videogame consoles and PCs.”
AMD and Handheld Graphics
With the acquisition of ATI Technologies in 2006, AMD is a leading supplier of discrete media processors to the handheld market. AMD Imageon™ media processors support a variety of multimedia functions, including mobile TV, video, photography, video telephony, music and 3D graphics processing.
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com.
SUNNYVALE, CALIF.-- October 02, 2007 -- AMD today announced an agreement to license cutting-edge graphics core technology to QUALCOMM Incorporated, a leading developer and innovator of advanced wireless technologies and mobile data solutions, for next-generation chipsets. This intellectual property (IP) licensing agreement is part of each company’s ongoing commitment to drive a strong mobile gaming ecosystem and unleash state-of-the-art graphics across a range of handheld devices to delight mobile consumers everywhere.
This agreement will bring AMD’s patented Unified Shader Architecture - first introduced in the Microsoft® Xbox 360TM gaming system - to QUALCOMM’s advanced Mobile Station Modem™ (MSM™) chipsets, potentially reaching many millions of mobile phone users.
"QUALCOMM’s licensing of AMD's industry-leading OpenGL ES 2.0 IP for integration into our chipset solutions allows us to continue our leadership in providing the highest quality graphics application experience in the industry," said Steve Mollenkopf, senior vice president of product management for QUALCOMM CDMA Technologies. “We look forward to seeing devices that leverage this technology to deliver the full potential of what wireless has to offer.”
“AMD’s graphics technology is based on years of high-quality graphics processing and expertise in the mobile market, enabling cutting-edge handheld devices with maximum performance,” said Adrian Hartog, senior vice president and general manager of AMD’s Consumer Electronics Group. “The combined force of QUALCOMM’s chipset solutions and AMD’s graphics technology is well-positioned to meet mobile consumers’ growing demands for visually compelling content.”
Through its agreement with QUALCOMM, AMD will deliver innovative new graphics solutions, empowering the delivery of advanced hardware and software applications for outstanding mobile graphics experiences. To accelerate the evolution of immersive graphics for handheld devices, AMD continues to work with an array of hardware and software suppliers to drive new graphics standards and industry-leading technology, such as the AMD patented Unified Shader Architecture.
"The promise of upcoming handheld architectures supporting OpenGL ES 2.0 graphics standards is expected to bring a game-changing evolution in 3D capabilities for developers," said Alex Caccia, CEO of Ideaworks3D. "The popularity of the QUALCOMM platform infused with AMD technology makes a winning combination, laying the groundwork for a wealth of new devices capable of supporting the same mind-blowing 3D performance seen in today's videogame consoles and PCs.”
AMD and Handheld Graphics
With the acquisition of ATI Technologies in 2006, AMD is a leading supplier of discrete media processors to the handheld market. AMD Imageon™ media processors support a variety of multimedia functions, including mobile TV, video, photography, video telephony, music and 3D graphics processing.
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com.
|
||||||
Related News
- X-Silicon Introduces the World's First Vulkan Driver Implementation for RISC-V, Enabling an entire Ecosystem of 3D Graphics, AI and Compute for Low-Power, Mobile, Edge and IOT Devices
- CEVA and VisiSonics Bring 3D Spatial Audio to True Wireless Earbuds and Headphones for the Ultimate Hearing Experience
- ARM gets a rival as AMD licenses graphics IP to Samsung
- Maxim's Dynamic Speaker Management Technology Running on the CEVA-TeakLite-4 Ultra-Low-Power DSP Provides the Ultimate Sound Experience from Micro Speakers
- Israel's Vayyar Imaging Licenses Sonics NoC For Use in 3D Sensor Chips
Breaking News
- Arm loses out in Qualcomm court case, wants a re-trial
- Jury is out in the Arm vs Qualcomm trial
- Ceva Seeks To Exploit Synergies in Portfolio with Nano NPU
- Synopsys Responds to U.K. Competition and Markets Authority's Phase 1 Announcement Regarding Ansys Acquisition
- Alphawave Semi Scales UCIe™ to 64 Gbps Enabling >20 Tbps/mm Bandwidth Density for Die-to-Die Chiplet Connectivity
Most Popular
|
E-mail This Article | 
|
|
Printer-Friendly Page |