Pivotal Technologies receives major customer win from Texas Instruments

PIVOTAL TECHNOLOGIES RECEIVES MAJOR CUSTOMER WIN FROM TEXAS INSTRUMENTS
Pivotal's SOC subsystems will enable TI to deliver products to market faster

PASADENA, Calif., March 6, 2000-Pivotal Technologies Corp., a leading provider of analog and mixed-signal subsystems for System-on-Chip (SOC) applications, today announced it has received a major customer win from Texas Instruments (TI). TI is utilizing Pivotal's 0.18u Fulcrum[tm] analog and mixed-signal on-chip component products, including the 10-bit, 30 MHz pipelined and calibrated Analog-to-Digital Converter (ADC); a 12-bit, 180 MHz Digital-to-Analog Converter (DAC); and high-speed CMOS Phase Locked Loop (PLL).

K.C. Murphy, president and CEO of Pivotal Technologies, stated, "We are very proud to support TI in the development of one of their leading edge SOC designs. TI's use of our subsystems highlights our strategic positioning in the marketplace. The ability to purchase the complex, time-consuming elements of the design directly from Pivotal means that TI will be able to deliver its product within critical market windows."

"Providing portions of the design as an SOC subsystem becomes a differentiating factor in this equation," continued Murphy. These blocks are complete, hard IP blocks that once proven in silicon, look more like reusable products that can be assembled on silicon substrate, much the same way packaged products are assembled on PCBs (printed circuit boards)."

"The semiconductor market is influenced by a strong economic reality--those companies that get their products out first, gain competitive market share," said Sandeep Kumar, business manager, Texas Instruments. "The ability to incorporate Pivotal's SOC sub-systems directly into chip solutions can provide us with a time-to-market advantage."

About Pivotal Technologies

Pivotal Technologies Corp. (www.pivotaltech.com), founded in 1997, is a leading provider of communications and multimedia subsystems for the System-On-A-Chip (SOC) market. One of the first companies to address the need for integrated mixed-signal/RF/DSP blocks in deep submicron technologies, Pivotal has proven to be instrumental in helping semiconductor companies, systems manufacturers and fabless companies meet the technical and cost requirements of their markets. The company leverages proprietary architectures, embedded test methodologies and worldwide manufacturing partnerships to develop and prove mixed signal components and complete physical interfaces for applications such as Ethernet, cable modem, and video graphics and display.
 

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