Analysis: HP licenses imaging IP for camera phones

BDTI
EE Times (07/04/2008 12:00 PM EDT)

Late last year Hewlett Packard announced that it was exiting the digital camera market, citing a lack of growth in that business sector. But just because HP has quit the camera business doesn't mean it's abandoning all of its digital camera technologies; the image processing algorithms originally developed for HP's digital cameras will now be incorporated into cell phones, enabling users to create high-quality prints from pictures taken with camera phones.

HP has provided a license of its image processing algorithms—which include, for example, red-eye processing, subtle lighting adjustment, and color correction—to Flextronics, a company that makes electronics modules for cell phones. Flextronics' modules incorporate HP's algorithms, and in return, HP receives royalties.

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