K-Will Corporation Licenses HiveFlex VSP 2200 Processor From Silicon Hive

Programmable video signal processor adds unprecedented flexibility and processing power to industry leading real-time video quality monitoring and video quality evaluation systems targeting Full 1080p HD broadcast streams

October 7, 2008 -- Silicon Hive B.V.(Eindhoven, The Netherlands),K-Will Corporation (Tokyo, Japan) announced today that K-Will Corporation in Tokyo licensed Silicon Hive’s HiveFlex Video Signal Processor (VSP) 2200 product. The VSP 2200 supports up to two 1080p HD video streams running at up to 60 frames per second while running K-Will’s world-class real time analytics engines.

The licensing agreement is a milestone for Silicon Hive as K-Will is the company’s first announced customer in Japan. “K-Will’s Video DNA Technology enables the digital video industry to achieve the highest quality distribution to consumers. By adding HiveFlex VSP 2200 to K-Will’s product engines, even more flexible products will be possible without sacrificing processing power in real-time. This is especially important in leading broadcast markets such as Japan and the USA,” said Atul Sinha C.E.O. of Silicon Hive.

“K-WILL has plans to add full 1080p picture quality analyzers to our current line up in later 2009. This will be a very accurate and real-timeI picture quality analyzer. I am excited that K-WILL can develop a 1080p engine using the HiveFlex VSP 2000,” said Takahiro Hamada C. E. O. of K-WILL.

About Silicon Hive B.V.

Silicon Hive is a worldwide supplier of semiconductor intellectual property. The company designs, builds and licenses application-specific solutions for communications, imaging, and video processing using its tuned programmable HiveFlex processor cores and complete vertical HiveGo solutions. IP cores are supported by HiveCC program development tools, and partner supplied application libraries. Silicon Hive products enable semiconductor and consumer electronics companies to make fully programmable System-on-Chips (SoCs) improving time to market performance. The patented technology originates from 10 years of research within Philips Research and more recent improvements, additions, and commercialization by Silicon Hive. Silicon Hive B.V. is a venture funded company with investments from New Venture Partners LLC, TVM Capital GmbH, and Philips. http://www.siliconhive.com

About K-WILL

Based in Tokyo,Japan, and San Jose and Los Angeles CA, K-WILL Corporation is pioneering the objective evaluation and measurement of digital video and audio quality through its patented Video DNA technology. K-WILL’s products serve the entire video industry including content producers, professional broadcast equipment manufacturers, broadcasters, CATV companies and satellite and telecom carriers. More information can be found at www.kwillcorporation.com