The Lenovo ThinkPad X300 Ultraportable Notebook Incorporates ARC Sonic Focus Technology

SAN JOSE, Calif., and ST. ALBANS, England, October 13, 2008 – ARC International (LSE: ARK) today announced that the Lenovo ThinkPad X300 Ultraportable Notebook PC running the Microsoft Vista operating system uses ARC® Sonic Focus™ software to provide consumers with an extraordinary listening experience.  Ranked fifth in PC World Magazine’s “Top 100 Products of 2008” in its May 26th issue, the ThinkPad X300 carries the complete complement of ARC’s Sonic Focus technology and provides a hi-fidelity audio listening experience by:

• Converting flat and lifeless digitized audio into rich sound for playback of music and movies
• Restoring the realism and emotion of the original performance
• Transforming stereo audio into natural surround sound using existing speakers or headphones

“Consumers’ multimedia experiences have suffered as audio has migrated to compression formats such as MP3,” said Tom Paddock, vice president of audio systems at ARC International.  “ARC’s Sonic Focus technology returns the life and fidelity to music and movies that the digitization process has compromised.  The Lenovo ThinkPad X300 is another example of how consumers using electronics devices incorporating ARC’s Sonic Focus audio enrichment technology are benefiting from an improved experience that returns clarity, realism and depth to their multimedia content.”

ARC Sonic Focus Technology Focus Group

ThinkPad X300 Reviews

Among the numerous rave reviews that the X300 received, the following gives a sense of the unique qualities of the laptop. The first is from Darren Gladstone writing in PC World.  Then, there’s the X300 Business Week Article by Steve Hamm and Kenji Hall.  Finally, there is the article by Andrew Baxteron in Notebook Review, who recognized the X300’s remarkable sound quality.

About ARC International plc

ARC International is a world leading provider of consumer IP to OEM and semiconductor companies globally.  ARC’s award-winning, vertically integrated audio and video solutions enable high quality multimedia content to be captured, shared, and played on a wide range of electronics devices.  ARC’s 140+ customers collectively ship hundreds of millions of ARC-Based™ chips annually in products such as Mobile TVs, Portable Media Players, WiFi-/WiMAX-enabled computers, flash storage, digital cameras, network appliances, and medical and government systems.
ARC International maintains a worldwide presence with corporate and research and development offices in San Jose and Lake Tahoe, Calif., St. Albans, England, and St. Petersburg, Russia.  For more information visit www.ARC.com.  ARC International is listed on the London Stock Exchange as ARC International plc (LSE: ARK).

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