Wipro-NewLogic Enables Wi-Fi Connectivity in BridgeCo's 3rd Generation Networked Audio Platform

BridgeCo’s JukeBlox™ Audio Processor Integrates Wipro-NewLogic’s WiLD™ 802.11 WLAN IP

Lustenau, Austria & Zurich, Switzerland– December 11th, 2008 - Wipro-NewLogic and BridgeCo today announced that the Wipro-NewLogic WiLD 802.11 a/b/g Wireless LAN MAC and Baseband IP has been licensed by BridgeCo and integrated into the DM870 audio processor which is at heart of the JukeBlox network audio platform.

Wipro-NewLogic delivered its proven, Wi-Fi CERTIFIED™, WiLD 802.11a/b/g WLAN MAC and Baseband IP including support for security (WPA™, WPA2™) and quality of service (WMM™). The WiLD Baseband features an all-digital interface to the radio which greatly simplifies the SoC design and reduces the overall chip cost. For the matching radio, BridgeCo has selected a device based on Wipro-NewLogic’s WiLD Eagle RF IP.

“We are delighted to enable Wi-Fi connectivity in BridgeCo’s innovative audio processor. BridgeCo’s JukeBlox™ Networked Audio technology will provide a better user experience to the music lovers compared to a wired solution. The successful launch of this solution is yet another testimony to the maturity of our Wireless LAN IP for consumer electronics applications”, said Senthil Murugesan, CEO of Wipro-NewLogic.

“We have chosen the WiLD IP MAC and Baseband IPs for its market-oriented feature set and its good price performance ratio. Wipro-NewLogic’s effort to go through a complete Wi-Fi certification with its IP gave us the confidence that we would also achieve this certification with the JukeBlox platform. BridgeCo successfully passed the certification in summer 2008”, said Markus Thalmann, VP Core R&D at BridgeCo.

BridgeCo’s JukeBloxTM Networked Audio technology is a complete solution for connecting audio systems to home networks, the Internet and portable audio devices. It combines the new triple-core DM870 Processor, Linux-based OS with proprietary Middleware, a Software Development Kit (SDK) and a Reference Board Design. The integration of Wipro-NewLogic’s MAC and Baseband IPs into the JukeBlox solution enables even smaller and cost effective designs for products like Digital Media Player (DMP) or Internet Radio.

Wipro-NewLogic has been rated as the number one Wireless LAN IP provider by Gartner for the third consecutive years. The WLAN IP has been integrated into System on Chip (SoC) devices for a broad range of applications such as ultra low power sensors, gaming consoles and Wi-Fi-WiMax combo chips. Besides Wireless LAN, the company’s IP portfolio includes Bluetooth, UWB and 1394 solutions.

About Wipro-NewLogic

Wipro-NewLogic is a leading Semiconductor Design Services Provider and supplier of Intellectual Property (IP) cores for complex wireless and wireline applications; these include Wireless LAN, Bluetooth, Ultra WideBand and IEEE 1394 (FireWire). The portfolio of IP cores also contains Software, silicon proven Wireless LAN multiband Radio and Mixed-Signal Blocks such as AFEs, Synthesizers and PLLs.  
The services span over Digital, Analog / Mixed-Signal / RF based SoC (System-on-chip) Design, including specialized support for IP Customization, SoC and System Integration, ASIC Backend, Reference  Design Development, Prototype Testing, Firmware Development, Application Development and Software Porting. Wipro-NewLogic also provides post GDS2 services such as device characterization, test development and support for device production, packaging and test.
For more information, contact Wipro-NewLogic. Millennium Park 6, 6890 Lustenau/Austria, phone +43 5577 995-211; email to semi.ip@wipro.com or visit its web site at www.wipro-newlogic.com.
Wipro-NewLogic is a subsidiary of Wipro Limited.

About BridgeCo
BridgeCo, a consumer networking pioneer, offers the world's most comprehensive, cost-effective and highly integrated processor and software platforms for connecting Internet media sources, computers and consumer electronics throughout the home. BridgeCo technology is used by leading consumer electronics manufacturers worldwide in a wide range of innovative products, including digital media players, iPod docking stations, audio adapters, AVRs, audio systems, Internet radios, musical instruments and breakout boxes. Its silicon and software platforms were among the first anywhere to be DLNATM Certified.
Using BridgeCo's processor and bundled software, OEMs can offer stand-alone media network products, or embed networking capabilities directly into consumer products, at competitive retail price points. The company also offers market-leading solutions for audio interface systems used by musicians and other content creators.
BridgeCo is an ISO 9001 and ISO 14001 certified company with operations in Los Angeles, California and Zurich, Switzerland. Its key investors include Advent Venture Partners, Balderton Capital (formerly Benchmark Capital Europe), Cipio Partners, Earlybird Venture Capital, ETV Capital, Fidelity Ventures, Intel Capital and Wellington Partners. More information can be found on the company's website: www.bridgeco.com.