ARC and Realtek Sign Agreement to Extend Reach of ARC Sonic Focus Audio Technology into PCs and Laptops
SAN JOSE, Calif., and ST. ALBANS, England, May 26, 2009 – ARC International (LSE: ARK) and Realtek Semiconductor, the premier silicon supplier for PCs and laptops, have agreed to bundle the ARC® Sonic Focus™ suite of audio enrichment software with Realtek codecs shipped to its OEM and ODM customers globally. In return, ARC has optimized its Sonic Focus software technology for the Realtek codec for PC and laptop applications. The companies’ efforts already have resulted in a major win with a tier one PC OEM, in which the Sonic Focus software suite on a Realtek codec will enhance the multimedia experience for consumers using music, movies, and games.
“ARC’s Sonic Focus audio enrichment software is generating significant attention among key players in the PC and consumer electronics industry as a means of reducing bill-of-materials costs,” said Wayne Lin, vice president of Computer Peripherals Business Unit at Realtek Semiconductor Corp. “Sonic Focus technology also can be tailored to a specific device so it delivers a unique, signature sound experience. This creates differentiation for the OEM and ODM customer and is a key reason we chose to partner with ARC for the PC and laptop market.”
“The agreement with Realtek is a significant endorsement of ARC’s audio quality strategy by a renowned industry leader in the PC and embedded markets. Working in partnership, ARC and Realtek will extend the benefits of Sonic Focus audio technology to a broader range of OEMs and ODMs developing PC and laptop applications,” said Michael Franzi, worldwide vice president of marketing at ARC International. “In the highly competitive consumer electronics market, the key to winning is providing OEM and ODM companies with fast development and cost-effective solutions that improve the multimedia experience for consumers. Sonic Focus technology is unique in its ability to achieve these goals, while improving the consumer audio experience. It was developed over years of partnerships with music and movie industry icons and now delivers a powerful audio experience to worldwide consumers using a variety of electronics products.”
The ARC-Realtek agreement marks another milestone in ARC’s new direction of offering complete Sound-to-Silicon solutions to chip manufacturers and OEMs and ODMs customers.
Experience ARC’s Sound-to-Silicon solutions for yourself during Computex 2009 in Taipei from June 2 to June 6. Please contact Maggie.Chou@arc.com to schedule a time to hear a demonstration.
|
Related News
- ARC and SiTel cooperate to enhance DECT phone call clarity with Sonic Focus Audio Software
- ARC's Sonic Focus Audio Technology Now Available on ViXS XCode 3290 SoC to Enable a Rich Audio/Video Consumer Experience
- ARC Introduces New "Sonic Focus-Ready" Audio/Video Subsystem
- ARC Introduces the World's First "Sonic Focus-Ready" Audio Subsystem, Setting New Standards for Sound Fidelity And Energy Efficiency
- Sonic Focus Makes its Revolutionary Audio Enhancement Technology Available on ARC Sound and ARC Sound Advanced Subsystems
Breaking News
- JEDEC® and Industry Leaders Collaborate to Release JESD270-4 HBM4 Standard: Advancing Bandwidth, Efficiency, and Capacity for AI and HPC
- BrainChip Gives the Edge to Search and Rescue Operations
- ASML targeted in latest round of US tariffs
- Andes Technology Celebrates 20 Years with New Logo and Headquarters Expansion
- Creonic Unveils Bold Rebrand to Drive Innovation in Communication Technologies
Most Popular
- Cadence to Acquire Arm Artisan Foundation IP Business
- AMD Achieves First TSMC N2 Product Silicon Milestone
- Why Do Hyperscalers Design Their Own CPUs?
- Siemens to accelerate customer time to market with advanced silicon IP through new Alphawave Semi partnership
- New TSN-MACsec IP core for secure data transmission in 5G/6G communication networks
![]() |
E-mail This Article | ![]() |
![]() |
Printer-Friendly Page |