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PixArt Takes ARC License as a Platform For Image Processing Solutions
SAN JOSE, Calif., and ST. ALBANS, England -- June 9, 2009 – ARC International (LSE: ARK) announced today that PixArt Technologies has taken a license for a member of the ARC® 600 core family as its platform for imaging processing in a wide variety of high-growth image application markets. The ARC-Based™ PixArt imaging application scales from small cell phones to the large desktop, and enables unique human interface capabilities for consumers, which are becoming increasingly prevalent in a wider range of consumer electronics devices.
This new agreement with a major player in the growing human interface development boosts ARC’s existing strength in the market as a leading solutions provider to system-on-chip (SoC) designers. Jason Lu, Vice President of PixArt Technologies, said, “ARC was a natural choice because of its established leadership as a platform of image processing for all kind of image applications. ARC’s unique technology helps to differentiate our SoCs from competitors and lower total silicon cost. With our ARC-Based product line, I believe we will win major ODM customer accounts.”
“We are pleased to contribute to PixArt’s success in the growing imaging application market,” said Sean Redmond, vice president of marketing and worldwide field operations at ARC International. “Winning in this competitive space requires unique solutions that add significant value to our customers’ technology and business strategies. ARC’s Solutions to Silicon continue to deliver half the silicon area and a quarter of the power of competing processors. This quantification of value is the compelling reason why ARC is becoming the market leader in low power, cost sensitive, consumer applications such as image processing applications. We are delighted to be integrated into PixArt’s innovative application and look forward to their continued momentum.”
About ARC International plc
ARC International is a world leading provider of consumer IP to OEM and semiconductor companies globally. ARC’s award-winning, vertically integrated audio and video solutions enable high quality multimedia content to be captured, shared, and played on a wide range of electronics devices. ARC’s 150+ customers collectively ship hundreds of millions of ARC-Based™ chips annually in products such as PCs and laptops, digital and mobile TVs, portable media players, flash storage, digital cameras, network appliances, and medical and government systems.
ARC International maintains a worldwide presence with corporate and research and development offices in San Jose and Lake Tahoe, Calif., St. Albans, England, St. Petersburg, Russia, and Hyderabad, India. For more information visit www.ARC.com. ARC International is listed on the London Stock Exchange as ARC International plc (LSE: ARK).
This new agreement with a major player in the growing human interface development boosts ARC’s existing strength in the market as a leading solutions provider to system-on-chip (SoC) designers. Jason Lu, Vice President of PixArt Technologies, said, “ARC was a natural choice because of its established leadership as a platform of image processing for all kind of image applications. ARC’s unique technology helps to differentiate our SoCs from competitors and lower total silicon cost. With our ARC-Based product line, I believe we will win major ODM customer accounts.”
“We are pleased to contribute to PixArt’s success in the growing imaging application market,” said Sean Redmond, vice president of marketing and worldwide field operations at ARC International. “Winning in this competitive space requires unique solutions that add significant value to our customers’ technology and business strategies. ARC’s Solutions to Silicon continue to deliver half the silicon area and a quarter of the power of competing processors. This quantification of value is the compelling reason why ARC is becoming the market leader in low power, cost sensitive, consumer applications such as image processing applications. We are delighted to be integrated into PixArt’s innovative application and look forward to their continued momentum.”
About ARC International plc
ARC International is a world leading provider of consumer IP to OEM and semiconductor companies globally. ARC’s award-winning, vertically integrated audio and video solutions enable high quality multimedia content to be captured, shared, and played on a wide range of electronics devices. ARC’s 150+ customers collectively ship hundreds of millions of ARC-Based™ chips annually in products such as PCs and laptops, digital and mobile TVs, portable media players, flash storage, digital cameras, network appliances, and medical and government systems.
ARC International maintains a worldwide presence with corporate and research and development offices in San Jose and Lake Tahoe, Calif., St. Albans, England, St. Petersburg, Russia, and Hyderabad, India. For more information visit www.ARC.com. ARC International is listed on the London Stock Exchange as ARC International plc (LSE: ARK).
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