The TSMC Tsunami at DAC 2009

By Peggy Aycinena
edadesignline.com (July 28, 2009)

In a well-orchestrated and clearly scripted show of force, the CEOs of the three "largest" companies in EDA appeared together under the Big Top at the 2009 Design Automation Conference in San Francisco on Monday, July 27th, for a highly touted afternoon keynote panel purportedly addressing "Futures for EDA."

There was only one problem with the event: The CEO of the single largest company in EDA was not actually there. Given that TSMC is listed more than any other company on the roster of exhibitors at DAC 2009, 13 different times, TSMC CEO Morris Chang should, in fact, have been seated on stage, side-by-side with Synopsys CEO Aart de Geus, Mentor Graphics CEO Wally Rhines, and Cadence CEO Lip-Bu Tan.

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