ASMedia and MCCI Partner for Reliable SuperSpeed USB 3.0 Products

TAIPEI, Taiwan and ITHACA, N.Y., Jan. 4, 2010 -- ASMedia Technology Inc., a leader in SoC IC design, and MCCI® Corporation, the world's leading developer of USB connectivity to the mobile phone industry, jointly announce their collaboration on SuperSpeed USB 3.0 products. ASMedia is delivering its ASM1051 USB 3.0 device to MCCI for supporting MCCI's USB 3.0 software development efforts, which can be made available to customers as a fully-tested, integrated solution.

MCCI is extending its USB host and device software products to the next-generation SuperSpeed USB 3.0 standard, which delivers ten times the performance of the current standard. "By working closely with ASMedia's engineers and their leading edge ASM1051 product line," explains Terry Moore, MCCI CEO, "Customers can benefit from pre-tested solutions with software ready for product deployment. Over 700 million consumers already use MCCI's USB software and now, due to the joint investment of ASMedia and MCCI, even more consumers can look forward to our USB 3.0 technology."

"ASMedia's partnership with MCCI is driven by our desire to provide our OEM and ODM customers with lower risk, faster time-to-market solutions," says Chewei Lin, CEO of ASMedia Technology. "MCCI, with its proven record of delivering quality software solutions and support, is the ideal partner for ASMedia to achieve this objective."

ASMedia is currently offering the ASM1051, a single chip solution to bridge both SuperSpeed USB 3.0 and High Speed USB 2.0 to Serial ATA. The ASM1051 is highly integrated with ASMedia SuperSpeed USB 3.0, High Speed USB 2.0, and the SATA 1.5/3.0 self-design PHYs. Customers can easily enhance their storage device performance by relying on the ASM1051's integrated CPU and embedded RAM, the leading edge solution in the USB to SATA device enclosure market.

About MCCI

MCCI is a leading developer of USB drivers and firmware for the high volume portable device markets. The company provides firmware and system software, including PictBridge and MTP middleware solutions for OEM/ODM manufacturers of cellphones, PDAs, and other computer devices. Hundreds of millions of products have been delivered with MCCI technology. MCCI experts are actively involved in worldwide technical standards activities. A privately held corporation, MCCI has its headquarters in Ithaca, USA and support/development offices in Austin, USA, Seoul, Tokyo, and Taipei.

For more information please visit: http://www.mcci.com

About ASMedia

ASMedia is a leading developer of USB 3.0 related products and provider of high speed signal switch for PCIe and SATA1/2/3 and USB3.0 and HDMI. It owns over 50% of market share in the field of PCIe signal switch. Customer base covers major OEMs and ODMs and Enclosure makers. ASMedia will continue to provide solutions on high speed storage series. Product quality and good service are major commitments of ASMedia. ASMedia has its headquarters in Minquan Road, Xindian City, Taipei County, Taiwan, ROC. For more information please visit: http://www.asmedia.com.tw