ZiiLABS And ARM Showcase Next-Generation 1080p Blu-Ray Quality Connected HDTV Home Entertainment

ZiiLABS new ZMS-08-based SiVO Digital Home Platform on show at CES

SINGAPORE AND CAMBRIDGE, UK, Jan. 6, 2010 – ZiilLABS, a cutting-edge media processor and platforms company and a wholly-owned subsidiary of Creative Technology Ltd., and ARM [(LSE: ARM); (Nasdaq: ARMH)], will be showcasing ZiiLABS new ZMS-08 -based SiVO Digital Home Platform this week at CES. By combining the ZiiLABS StemCell Computing Array and the ARM® 1GHz Cortex-A8™ processor into a single SoC, the consumer can experience 1080p Blu-ray quality HDTV and 3D graphics user interfaces on low-power connected home devices.

“The SiVO platform enables OEMs and ODMs to quickly and efficiently bring easy-to-use products to market that enable users to enjoy and share their multi-format media content in stunning 1080p high-definition at Blu-ray quality with bit-rates of up to 40MBPS,” said Hock Leow, President, ZiiLABS.  “SiVO is a proven media-rich platform that offers our partners a complete market-ready solution with the built-in flexibility for customization.”

“The availability of the SiVO Platform from ZiiLABS, is a further demonstration of the growing momentum behind ARM Cortex processors and the key differentiators they offer for home devices,” said Ian Drew, EVP Marketing, ARM. “The Cortex-A8 processor enables high-performance, energy-efficient connected home products to become a reality.”

The ZMS-08 flexible StemCell Computing Array features 64 fully programmable floating- point processors that deliver exceptional multimedia capabilities coupled with improved application performance. The flexible array architecture enables users to experience the widest range of community and commercial generated content including H.264, Microsoft® WMV9, MPEG2, MPEG4, OpenGL ES and Adobe Flash.

The tightly coupled high performance 1 GHz Cortex-A8 superscalar processor features   NEON™ technology for multimedia and signal processing, TrustZone® security technology enabling Web 2.0 commercial transactions such as the capability to pay for, download and view the latest Hollywood blockbuster for a specific time period, 256K L2 cache for enhanced Web 2.0 browsing performance and a 1 GByte addressable RAM. This, together with the StemCell Computing Array, provides the high performance required for next-generation connected consumer multimedia experiences - while operating within the tight cost constraints and power envelopes needed for compact high density, thermally constrained home devices.

The SiVO Digital Home Platform provides support for a rich software portfolio, including Linux, ZiiLABS’ Plaszma OS, Android OS and a wide range of media codecs and libraries. The platform provides support for 1080p Blu-ray quality video and can support Adobe Flash Player 10 and OpenGL ES 2.0 utilizing ZiiLABS’ proprietary media processing array to provide the video, graphics features and low-power performance. ZiiLABS, together with ARM, work with an extensive range of third parties and open source communities to leverage the Cortex-A8 processor and NEON extensions.

The SiVo will be demonstrated by ZiiLABS at their private Suite and ARM in the ARM Home room (#35551MP South Hall) for customers at the Consumer Electronics Show (CES), Las Vegas, January, 7-10, 2010.

About ZiiLABS

ZiiLABS, a wholly-owned subsidiary of Creative Technology Ltd., is a worldwide leader in low-power, media-rich application processors, hardware platforms and advanced middleware that enable OEMs, ODMs, System Integrators and Software Developers to deliver best-in-class products across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABS now has over 800 R&D engineers working on ZiiLABS related projects and has invested US$1 billion and 10,000 man years in media processing solutions. The company has offices in the UK, China, USA and Singapore.

Images and Videos accompanying this release can be downloaded from: www.ziilabs.com/downloads

About ARM

ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.