Novocell Semiconductor to exhibit at 2010 GSA Emerging Opportunities Expo & Conference

Novocell Semiconductor Announces the Development of NovoBlox Nano Technology at Event

HERMITAGE, PA (September 2, 2010) – Novocell Semiconductor, Inc, the reliability leader in antifuse memory IP, announces it will exhibit at the GSA Emerging Opportunities Expo & Conference on September 16, 2010 at the Santa Clara Convention Center in Santa Clara, CA. In its seventeenth year, the conference will include three keynote presentations and three panel sessions addressing emerging opportunities in mobile global data. The key focus of the conference will spotlight wireless application demands, bandwidth evolution and infrastructure innovations.

Novocell will be exhibiting at booth #424. At the expo, Novocell will introduce NovoBlox Nano, an enhanced version of the reliability-leading NovoBlox One-Time Programmable (OTP) memories. The Nano product line features a high density solution (8K-256K bits) with a 70% smaller footprint than the original NovoBlox OTP.

“We have exhibited at the GSA Expo since 2006 and have found it to be a great venue for interacting with customers and decision-makers looking for non-volatile memories,” says Steve Warner, Novocell’s President. “GSA provides an ideal location to facilitate new product releases, and a perfect opportunity to hear what the industry experts would like to see in the next generation of anti-fuse OTP innovation.”

“We are pleased to have Novocell Semiconductor as a five-year exhibitor at this year’s expo,” said Jodi Shelton, president and co-founder of the Global Semiconductor Alliance. “Seeing Novocell’s new product, the NovoBlox Nano, during the 2010 exposition is a testament to the importance of memory and its role in the ecosystem.”

This is the semiconductor industry’s must-attend event. The conference provides attendees and exhibitors with the opportunity to meet potential partners and hear from industry experts regarding the topics most relevant to today’s semiconductor industry.

For additional information or to register, visit http://www.gsaglobal.org/expo/2010/index.aspx . Complimentary registration is available online through September 8, 2010. Onsite registration is $50. To schedule a demonstration or meeting with Novocell Semiconductor, contact Claire@novocellsemi.com.

About Novocell Semiconductor, Inc.:

Novocell Semiconductor, Inc specializes in developing and delivering advanced non-volatile memory intellectual property (IP) to the semiconductor industry. Novocell is the only provider of 2nTP, the first multi-time write antifuse memory IP. NovoBlox OTP and 2nTP are the only antifuse memories proven to have zero tail bit failures within operating ranges and 30 years of data retention. The technology is available is scalable from 350nm to 65nm. For more information, please visit: www.novocellsemi.com.

About GSA:

The Global Semiconductor Alliance (GSA) mission is to accelerate the growth and increase the return on invested capital of the global semiconductor industry by fostering a more effective ecosystem through collaboration, integration and innovation. It addresses the challenges within the supply chain including IP, EDA/design, wafer manufacturing, test and packaging to enable industry-wide solutions. Providing a platform for meaningful global collaboration, the Alliance identifies and articulates market opportunities, encourages and supports entrepreneurship, and provides members with comprehensive and unique market intelligence. Members include companies throughout the supply chain representing 25 countries across the globe.