ARM Retains Services Of FastCompanyBrazil And The Expertise of Jose Scodiero To Facilitate Stronger South America Presence

Local industry expert chosen to expand ARM’s global footprint in South America

Cambridge, UK– September 15, 2010 - ARM today announced they have retained the services of FastCompanyBrazil to streamline their business development initiatives in South America. The founder of FastCompanyBrazil, Jose Scodiero, will lead the activities in an advisory role to establish stronger alliances with local dignitaries and ARM’s system on chip (SoC) design partners. Jose Scodiero has over 25 years in the high tech industry specializing in South America business development. During his tenure he has held executive roles in leading corporations including IBM, Apple, Telxon, Oki Data and most recently AMD as vice president of business development, South America.

Brazil has become the 8th largest economy in the world and is forecasted to be one of the world’s top five superpowers by 2030, according to Goldman Sachs. ARM is contracting with FastCompanyBrazil to accelerate their presence in this emerging market and identify opportunities to expand their global footprint. In addition they are leveraging a local industry expert to strengthen their business and government relationships in the region.

"ARM’s decision to increase our commitment in Brazil is part of our long-term global strategy for expanding our business in key growth markets,” said Graham Budd, ARM, chief operating officer. “Working with FastCompanyBrazil will provide a strong local presence to establish strategic relationships with the regional government and ARM partners. This in turn will ensure there is an abundance of resources and ARM IP to accelerate advanced consumer and industrial devices for the growing South American community.”

FastCompanyBrazil will provide local management and support to accelerate ARM business development in the region. These services include:

1. Early engagement with local companies to develop strategic initiatives to to ensure ARM processor based designs become an integral part of the regional silicon eco-system
2. Establish a steady stream of local communications educating the regions on the benefits of ARM technology
3. Facilitate stronger relationships with the local government to accelerate the adoption of ARM IP to fuel the development of advanced SoC designs in the region.
4. Act as a local point of contact for the global ARM partners that have a regional office. This list includes Texas Instruments, NXP Semiconductor, ST Microelectronics and Freescale.

"As the leading provider of semiconductor IP, ARM is well suited to help accelerate the technical growth of South America,” said Jose Scodiero, founder of FastCompanyBrazil. “ARM’s DNA is built around collaboration with their massive eco-system of partners, many of whom have established local offices in Brazil. We look forward to helping these companies accelerate the adoption of their ARM powered devices as a standard in our local technology roadmap."

About ARM

ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. Find out more about ARM by following these links: 

• ARM website: http://www.arm.com/
• ARM Connected Community: http://www.arm.com/community/
• ARM Blogs: http://blogs.arm.com/

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