Arteris FlexNoC Network-on-Chip (NoC) Solution Selected by LG Electronics for Multimedia SOC

Network-on-Chip (NoC) interconnect technology leader addresses design complexity for digital television systems-on-chip (SoCs)

SUNNYVALE, California – November 16, 2010 – Arteris, Inc., a leading supplier of network-on-chip based (NoC) interconnect IP solutions, today announced that LG Electronics has selected its on-chip interconnect solutions for use in LG’s digital television (DTV) platforms.

Arteris NoC interconnect IP technology enables SoC designers to achieve lower power, higher memory bandwidth and optimized latencies by individual connections. This improves SoC performance, lowers SoC costs and enables rapid adoption of IPs communicating in a variety of protocols. The growing Arteris ecosystem provides connectivity to a variety of IPs and IP protocols as well as multiple EDA design flows. Use of the Arteris NoC IP simplifies the front-end design process while easing back-end routing congestion and timing closure issues.

The Arteris FlexNoC™ product offers ability to reduce the number of interconnect wires required for SoC design. Reducing the number of wires resolves routing congestion at the back-end place-and-route stage, resulting in shorter development cycle time, less SoC complexity, smaller SoC area and less SoC power.

“Arteris’ FlexNoC allows us to address back-end design constraints through easy optimization at the front-end architectural level, which is critical in the highly integrated complex SoCs we require,” said Dae-hyeop Ko, Principal Research Engineer of LG Electronics.

“LG’s adoption of Arteris FlexNoC is an important deployment of our commercial NoC solutions,” said K. Charles Janac, President and CEO of Arteris. “This endorsement proves the ability of Arteris’ network-on-chip technology to provide significant benefits to silicon providers in the most demanding consumer entertainment markets.”

About Arteris

Arteris, Inc. provides Network-on-Chip interconnect IP and tools to accelerate System-on-Chip semiconductor (SoC) assembly for a wide range of applications. Results obtained by using the Arteris product line include lower power, higher performance, more efficient design reuse and faster development of ICs, SoCs and FPGAs. Founded by networking experts, Arteris operates globally with headquarters in Sunnyvale, California and an engineering center in Paris, France. Arteris is a private company backed by a group of international investors including ARM Holdings, Crescendo Ventures, DoCoMo Capital, Qualcomm Incorporated, Synopsys, TVM Capital, and Ventech. More information can be found at www.arteris.com.

About LG Electronics

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of USD 43.4 billion, LG is comprised of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

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