Novatek Selects Chips&Media's HD video technology for Set-top Box and DTV Platforms

Seoul, Korea. –December2, 2010 - Chips&Media, Inc., a leader in silicon video Intellectual Property (IP), today announces that Novatek Microelectronics Corp. has integrated the Chips&Media’s HD multi-standard decoder core into its new family of SoC designs.

Novatek adopted Chips&Media’ core to achieve superior video feature and the highest performance in the development of its next generation SoC designs targeting digital consumer electronics applications including DTV and Set-Top Box(STB).

Steve Kim, CEO at Chips&Media says : “We are delighted to be working with Novatek, the world’s leading provider of digital consumer ICs. Combining Novatek’s leadership in audio, video and display processing technologies with our proven expertise in multi-codec technologies, will create stronger market momentum in digital home entertainment area.”

About Novatek

Novatek Microelectronics Corp. is a leading fabless chip design company specializing in the design, development and sales of a wide range of display driver ICs and SoC solutions that help worldwide customers meet emerging needs for sophisticated flat-panel display applications and audio/video applications for all digital devices. Novatek’s headquarters is in the Hsinchu Science Park, Taiwan. More information is available at www.novatek.com.tw.

About Chips&Media

Chips&Media, Inc. is a leading video IP provider based in Seoul, Korea(Republic of). Chips&Media’s video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, MVC,. VC-1, RealVideo, AVS and VP8 from D1 to full HD resolution. Its advanced ultra-low power and high performance technology has been chosen by more than 40 top-tiers based in US, Europe, Korea, Taiwan, China and Japan and has proven in silicon reaching 40 millions of units. For more information, please visit the company’s web site at www.chipsnmedia.com.

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