ESC: Seven takeaways from Microchip CEO

Mark LaPedus, EETimes
5/6/2011 1:48 PM EDT

SAN JOSE, Calif. - At last year's Embedded Systems Conference (ESC) here, business was booming for most chip makers.

Heading into 2011, experts predicted a relatively flat year for ICs. Then, the demand picture improved and many research houses bumped up their IC forecasts for 2011.

However, in March, the tragic earthquake hit Japan, which rattled the industry. Going into the second half of 2011, there is cautious optimism in the IC industry. Others are more bullish. ''I am very optimistic about the industry,’’ said Steve Sanghi, Microchip Technology Inc.'s president and CEO.

During an interview at this week’s ESC, Sanghi sat down with EE Times and discussed several subjects. Here’s just a sample of the topics:

Click here to read more ...