SMSC Deploys Multiple Connectivity Solutions in Samsung Central Station

Enabling Instant and Seamless Connection Between A Work Station and Peripherals Via USB & Ethernet

HAUPPAUGE, N.Y., Jun 14, 2011  -- SMSC (NASDAQ: SMSC), a leading semiconductor company enabling content rich connectivity systems, today announced that SMSC's ViewSpan5G(TM) UFX7000 USB 3.0 Graphics controller and LAN9513 USB 2.0 hub and Ethernet controller are integral parts of Samsung's Central Station monitor product, which is shipping today. The Central Station delivers a fast and easy connection between a user's workspace and their display, network and audio visual components, and peripherals such as a mobile phone, MP3 player, camera or external storage drive. SMSC's SuperSpeed USB and Ethernet technology deliver fast and easy connectivity to the Central Station system so that users enjoy seamless connectivity with their peripherals.

In a wireless configuration, once a user brings a notebook with the Central Station USB dongle to the monitor station, the PC will automatically reconnect to the USB peripherals and external display. Or simply plug in a single USB cable to reconnect in a wired scenario. Productivity is significantly enhanced as multitasking is almost effortless with the monitor's instant reconnect features and the multi-screen capabilities of SMSC's graphics technology allows for a work space monitor expansion with Samsung's secondary display.

"Samsung's Central Station delivers a new level of freedom to users desiring the ultimate in mobility using standard interfaces," said Christine King, President and Chief Executive Officer of SMSC. "This is a prime example of SMSC's connectivity innovation at work. Our products enable customers to deliver differentiated, content-rich platforms using standards based technology so connecting is seamless to the consumer but the experience is revolutionary."

SMSC's UFX7000 USB 3.0 remote graphics technology utilizes ubiquitous USB connectivity as a display interface, bringing versatility, expandability, and plug-and-play simplicity to the way consumers interact with their personal computers. USB 3.0 or "SuperSpeed USB" offers up to a 10x data transfer speed increase and for the first time allows consumers to stream uncompressed high-definition content to their display via the USB port. SMSC's graphics technology adds to a growing ecosystem of devices and peripherals that use the new standard and its high data transfer rate.

SMSC's LAN9513 integrates a 10/100 Ethernet controller and a 3-port USB hub together in a single-chip solution. This hybrid approach to USB-based networking technology offers a cost-effective and smart design alternative to traditional PCI/PCI-Express networking solutions due to flexibility of routing and placement of Ethernet and USB connectivity ports.

About SMSC

SMSC is a leading developer of Smart Mixed-Signal Connectivity(TM) solutions. SMSC employs a unique systems level approach that incorporates a broad set of technologies and intellectual property to deliver differentiating products to its customers. The company is focused on delivering connectivity solutions that enable the proliferation of data in personal computers, portable consumer devices and other applications. SMSC's feature-rich products drive a number of industry standards and include USB, MOST automotive networking, Kleer wireless audio, embedded system control and analog solutions, including thermal management and RightTouch(TM) capacitive sensing. SMSC is headquartered in New York and has offices and research facilities in North America, Asia, Europe and India. Additional information is available at www.smsc.com.

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